Identify two prime direct competitors for your business. $($Dollar General$)$ What does each competitor offer that your business does not? Now, consider the target audience for your Market Line product that you identified in the Week $3$ Discussion.$($Dollar General$).$ How does your business stand out above the competition and create a new unique selling proposition $($USP$)$ for your identified target audience? Be sure to discuss how your new USP aligns to your target audience.