Identify two products without artificial intelligence (AI) and/or machine learning (ML), that might add value by adding AI and/or machine learning (ML) to their marketing mix (68-69). For each product, explain how AI/ML could be utilized in the marketing mix and the value it could provide to customers. Identity two products you engage with regularly with artificial intelligence and/or machine learning. What would you see as a potential cost or risk that comes with adding AI/ML to a particular product? On your view, is the risk worth the value added? Explain. Next, provide an example from the book case study of Amazon and/or the Galloway supplementary reading on Amazon that shows how they have incorporated AI and/or ML into their strategic operations. What is one or more ethical challenge one might raise against Amazons (or any other firms) use of artificial intelligence and/or machine learning? How might someone reply to that challenge? Lastly, on your view, are there instances relevant to marketing whereby what is technologically possible might still be morally unacceptable? Explain.