Question: Identify two specific qualitative data collection tools you could use and explain how they can help you evaluate the marketing plan. (Remember, qualitative data comes

Identify two specific qualitative data collection tools you could use and explain how they can help you evaluate the marketing plan. (Remember, qualitative data comes in the form of words and sentences.) Use the spaces below to write one paragraph for each collection tool.

Face-to-face personal interviews
Qualitative surveys (paper or web-based questionnaires)
Focus groups
Documental revision
Observation
Longitudinal studies
Case studies

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