Identify your costs - you can use a Table (in MS Word or Excel) to list expenses, including all related cost and explain your pricing technique.

          A. Price and non-price competition  as per chapter 12-1

          B. Developing Pricing Objective as per chapter 12-2

        12-2a  Survival

        12-2b  Profit

        12-2c  Return on Investment 

        12-2d  Market share

        12-2e  Cash flow

        12-2f   Status quo

        12-2g  Product Quality

 

How much will you charge? Explain exact pricing and how you selected that price?

C.   What pricing strategy will you utilize as per above 12-a - 12-g?

 

D.  12-3 Assessment of target market's evaluation of Price 

 

E. 12-4  Analysis of Demand: your demand curve, Demand flucations, Assessing price

elasticity of demand

F. 12-5 Demand cost and profit relationship 

G 12-6 Evaluation of competitions price

H 12-7 Basis for pricing 

12-7a Cost-based pricing 

12-7b Demand based pricing 

12-7c Competition based pricing

 

I.   What pricing strategy will you utilize selection of pricing strategy

12-8 a New product pricing

12-8 b Differential pricing

12-8 c Psychological pricing 

12-8 d product line pricing

12-8 e promotional pricing 

 

J. 12-9 Determine specific price: what prices will you be charging customers? 

           

         K. Will you sell wholesale & retail or both?