Identifying a Target Client$/$Customer with a Specific Goal

Your semester$-$long project in this course will be to create a deliverable, digital$/$remote fitness program for a client or cohort of clients with a particular goal.

A digital fitness program comes in many forms nowadays and methods for preparing and sending programs to clients are evolving faster than this class can keep up with. With that in mind, this project will require you to create the basic elements of a digital fitness program with technology that is easily accessible and relatively low cost, if not entirely free.

The first step in creating a digital fitness program is to select the type of clients you would like to work with. In digital marketing, this is referred to as creating a client avatar.

For this assignment, you will create an avatar that will direct many of the exercise$-$based choices you will have to make later. This step is very much like performing an assessment, except you don't have an actual client. The assessment drives the program.

Assignment Instructions

Type $($at least$)$ a $1-$page description of your client$($s$)$ for this fitness program. Use complete sentences and paragraphs when appropriate. Include answers to the following descriptors and questions:

Age Range:

Sex $($include if you feel it's relevant for your program$)$:

Gender $($include if you feel it's relevant for your program$)$:

Sport $($include if you are training athletes or someone preparing for an activity$)$:

Occupation $($include the types of occupations your adults may have, if you're training adults$)$:

Level of education $($include if you're training students$/$adolescents$)$:

Special physical consideration$/$condition $($if applicable, injuries, health conditions, etc$)$

Long term goals for the fitness program:

Short term goals for the fitness program:

Type of exercise$/$activity this client prefers:

Type of exercise training this client needs:

Estimated daily exercise schedule $($outline what $1$ week would look like$)$