Identifying customer needs that helps the project team proceed to the next phase of product development, is part of Selecting project concept Testing product concept Setting final specification Establishing target specfictation Which of the following is not an effective way to interact with customers to collect data? Use visual stimuli and props Disregard non-verbal information Suppress preconceived hypotheses about the product technology Focus groups are one of the methods for: Interpreting raw data collected from customer Gathering raw data from customers Organizing data into a hierarchy of customer needs Reflecting on the results and the process of identifying customer need