Identifying Key Selling Points

This activity is important because you will be more effective in employment communications as you strategically demonstrate your key selling points.

The goal of this activity is to demonstrate your understanding of key selling points for job applicants.

Read the case below and answer the questions that follow.

Assume the role of an advisor to Jack Williams. You will offer advice about writing his r$$sum$$ effectively. After talking to Jack, you've found out the following information:

$$ Jack wants a position in marketing. He is particularly interested in using social media.

$$ He will soon graduate with a bachelor's degree in business with a concentration in club management. His major course work is in the following areas: marketing, advertising and promotion management, social media, business communication, and leading organizations. He has also gained certification in social analytics, which is a process of statistically analyzing customer sentiment based on social media content and other online behavior.

$$ For the past $18$ months, he's worked for Golden Sand Townhomes as a leasing agent. At this position, he draws up and files new leases, renewal leases, subleases, and lease addendums. He also works in the front office area, where he answers calls and responds to residents' requests. He's also responsible for setting up parties and other special celebrations for residents at the townhomes. He has helped management develop several marketing campaigns involving print ads.

$$ Before working at his current position, he worked for one year at a local history museum as a sales associate. He worked at the customer service and admissions desk. He often handled customer complaints. He also handled the cash drawer.

$$ During high school, Jack worked as a host at a local restaurant. He mostly seated guests and bussed tables.

$$ Last summer, he spent one month helping run a children's program at a national park. He supervised and organized the activities. He also helped with public relations by working with customers by phone and email.

$$ Jack has excellent computer skills. He has helped with website development at several of his positions and used spreadsheets to work on budgets and forecasts.

$$ He is an active member of the Professional Convention Managers Association and the Club Managers Association of America.

$$ He is the VP of marketing for a student club on campus called the Hospitality Industry Project. In this position, he organizes meetings, social events, and sports tournaments. He also invites various hospitality professionals on campus to talk to the club. Members of the club are often allowed to work behind the scenes at major community events.

$$ Jack is active in the lacrosse club and serves as the treasurer. He also participates in intramural basketball and badminton.

$$ Jack enjoys chess, travel, and classical music.

Flag question: Question $1$

Question $120$ pts

Which of the following is an ability that best describes Jack?

Group of answer choices

financial analysis

customer service in the hospitality industry

social media marketing

Flag question: Question $2$

Question $220$ pts

Which of the following attributes best describes Jack?

Group of answer choices

persuasive

innovative

reliable

Flag question: Question $3$

Question $320$ pts

Which of the following attributes best describe Jack?

Group of answer choices

independent and inquisitive

passionate and loyal

team$-$oriented and supportive

analytical and organized

Flag question: Question $4$

Question $420$ pts

Jack wants to describe an experience that promotes his potential in social media marketing. Which of the following stories$$assuming all are truthful$$would best show this potential?

Group of answer choices

He has read dozens of books about the latest techniques in social media marketing.

In his role in the Hospitality Industry Project, he has often used Facebook to form groups, make announcements, and send invitations to increase participation.

While getting his social analytics certification, he was part of a team that analyzed consumers' responses to a local company's social media marketing campaign.

Flag question: Question $5$

Question $520$ pts

Which of the following abilities does Jack most likely possess?

Group of answer choices

supervision of employees

conflict resolution

training

report writing