Identity elements, such as a company's logo or brand name, are important from a marketing standpoint because they

1. play a role in creating brand awareness among consumers
2. offer consumers a superior level of quality
3. provide long-term financial security
4. are protected by copyright laws

Brand identity is

1. thoughts or mental associations that people have for a particular brand
2. thoughts that reside in the minds of consumers based on past experiences, existing knowledge, and marketing communications
3. made up of associations that a marketer aspires to project or communicate to its target market
4. thoughts or perceptions people have toward people and objects

ich is the marketing manager for a basketball team. He should most likely use the following tactics to develop deeper relationships with fans except offering

1. locker room and facility tours
2. post-game seating at the press conference
3. multiple-game tickets at a reduced price
4. post-game autograph sessions