IDEO is a global award-winning design firm. Every year teams of people including psychologists, mechanical engineers, biologists, and industrial designers work on projects ranging from Apple’s first computer mouse to heart defibrillators to the Neat Squeeze toothpaste tube. IDEO’s corporate philosophy is that teamwork improves innovation and creativity. Group brainstorming is used to spark a lot of new ideas at once. Project teams share and improve ideas by leveraging members’ skills and solving problems together. The company believes that the diversity of interdisciplinary teams allows higher quality, faster innovation. Regardless of the project, IDEO teams use the same process. First, they identify similar products and experiences, then they observe people using them. The teams then visualize, evaluate, refine, and implement innovative solutions to their clients’ problems drawing from their research and observations. IDEO team members lack status or formal titles, and every team member is given equal respect.

1.How does teamwork influence innovation at IDEO?

2.How does diversity influence the effectiveness of teamwork at IDEO?

3.What characteristics would you look for in staffing a project team at IDEO?

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Case Summary The case study is about IDEO which is a leading design company in the world Teamwork is the primary discussion showing how it has helped the company to be successful Employees in IDEO all ... View the full answer