Question: If a $1 coupon is distributed for a product that normally has a profit of $4 per unit, how much is the profitability reduced if

  1. If a $1 coupon is distributed for a product that normally has a profit of $4 per unit, how much is the profitability reduced if coupon handling expenses are $0.30 per unit and coupon marketing expenses are $1.10 per unit? What is the profit under the coupon program?

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