Question: If a company is succeeding, does it need to do market research? And why? Would a strategy of simply trying new initiatives, and if they

If a company is succeeding, does it need to do market research? And why? Would a strategy of simply trying new initiatives, and if they fail, abandoning them, be good for Snakes & Lattes? Imagine you were hired by Snakes & Lattes to do market research. What research questions would you have? How would you plan the research?

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Would a strategy of simply trying new initiatives, and if they fail, abandoning them, be good for Snakes & Lattes?

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