Question: If a company must decrease its sales price of a product while all of the company's expenses remain constant, what will happen to return on

If a company must decrease its sales price of a product while all of the company's expenses remain constant, what will happen to return on investment (ROI)? (Assume that sales volume remains constant.)

ROI will increase.

ROI will decrease.

ROI will not be affected.

We cannot determine the effect from the information provided.

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