Question: If a consumer has the choice of 1 5 different brands of shampoo to choose from in a store and eventually leaves without making a
If a consumer has the choice of different brands of shampoo to choose from in a store and eventually leaves without making a purchase, it is likely because
the placement of the products was poorly designed.
the pricing for the majority of the products was outside of the customer's desired price range.
the customer was disappointed in the lack of selection and decided to try another store.
the customer suffered from fatigue because the brain can only process so much information.
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