Question: If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a

If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product shes thinking about purchasing, shes likely in the _______________stage of the buying decision process.

A. information search

B. problem recognition

C. postpurchase behavior

D. evaluation of alternatives

E. purchase decision

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