Question: If a customer were evaluating the two products shown below, what is the value of product A? Attribute Price Installation Quality Lifetime Attribute Importance 50%

If a customer were evaluating the two products shown below, what is the value of product A?

Attribute Price Installation Quality Lifetime
Attribute Importance 50% 10% 20% 20%
Product A 8 2 10 8
Product B 4 9 6 7

5.5

7.8

2.3

28

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