Question: If a firm is more concerned about the quick return of its initial investment than it is about the amount of value created, then the

If a firm is more concerned about the quick return of its initial investment than it is about the amount of value created, then the firm is most apt to evaluate a capital project using the ________ method of analysis.

  • A. Payback Period
  • B. Discount Rate
  • C. Profitability Index
  • D. Net Present Value
  • E. Internal Rate of Return

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