Question: If a marketer or marketing team has a high SOV to SOM ratio, what budget method are they most likely using? Desired Customer Growth JetBlue

If a marketer or marketing team has a high SOV to SOM ratio, what budget method are they most likely using?
Desired Customer Growth
JetBlue
Share of Voice / Share of Market
Zero-Based
If a marketer or marketing team has a high SOV to

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