Question: If a marketer wanted to think through the steps it would take to use the personal selling process, what model would they choose? If a

If a marketer wanted to think through the steps it would take to use the personal selling process, what model would they choose?
If a marketer wanted to think through the steps it would take to use the personal selling process, what model would they choose?
AIDA
Hierarchy of effects
Innovation adoption
Information processing

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