If a researcher asks a consumer why s$/$he wants to buy a Nokia cell phone, and learns, "They look well built" $($attribute$)$; then asks, "Why is it important that the phone be well built?" and learns $"$It suggests Nokia is reliable" $($a functional benefit$)$; then asks, "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me$"($an emotional benefit$),$ the researcher is using a technique called $\_\_\_\_\_\_\_\_.$

Question $25$ Answer

a$.$

projective technique

b$.$

visualization

c$.$

brand imaging

d$.$

laddering

e$.$

brand personification