Question: If Air Canadas main focus is on solving customer needs, it would be using what type of orientation? a) Sales b) Production c) Marketing d)

If Air Canadas main focus is on solving customer needs, it would be using what type of orientation?

a) Sales

b) Production

c) Marketing

d) Needs

Q3. The Air Canada case asks you to use Air Canadas success in the world of CSR to help with

what aspect of its organization?

a). Sales

b) Customer Satisfaction

c) Social Media Success

d) Yield Management

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