Question: If an objective is an informational objective, measuring how successfully information was communicated to target audiences is a must. If an objective is motivational, then

If an objective is an informational objective, measuring how successfully information was communicated to target audiences is a must. If an objective is motivational, then more advanced research techniques must be used to measure the effect on audience's attitude or overt behavior.

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If an objective is an informational objective, measuring how successfully information

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