Question: If CDI is 1 2 5 % for a given customer segment, a single firm's BDI for the same segment: will be higher than CDI,
If CDI is for a given customer segment, a single firm's BDI for the same segment:
will be higher than CDI, because one firm will have fewer potential customers than the whole industry.
will be lower than CDI, because it is just one brand.
may be higher, fower, or the same as CDI for that segment.
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