Question: If forecast accuracy is what matters, then it also affects equally affects financial performance. Thus a better understanding of how forecast excellence relates to shareholder

If forecast accuracy is what matters, then it also affects equally affects financial performance. Thus a better understanding of how forecast excellence relates to shareholder value is an essential skill for SCM leadership to use in raising the profile if SCM with Senior Leadership and vice versa. That is

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Senior Leadership must be familiar with the language of Supply Chain Management

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