Question: If Levitt is correct, his arguments have major implications for the ________ strategies pursued by international business. A. distribution. B. marketing. C. financial. D. manufacturing.

If Levitt is correct, his arguments have major implications for the ________ strategies pursued by international business. A. distribution. B. marketing. C. financial. D. manufacturing.

_____ refers to the process of identifying distinct groups of consumers whose purchasing behavior differs from others in important ways. A. Market segmentation. B. Consumer differentiation. C. Demographic profiling. D. Customer analysis.

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