If marketers have decided to use behavior segmentation, they need to focus on the potential users and regulars only. Nonusers has to be ignored to concentrate marketing resources on the most promising segments. 0 True 0 False QUESTION 4 A pet food company has identied a group of consumers who are willing to pay premium prices for pet food that will improve the health of their pets. This is an example of behavioral segmentation. 0 True 0 False QUESTION 5 Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires. 0 True 0 False