If Ood Genuine Ale decided to move to a relative price index of 95% with no change
Fantastic news! We've Found the answer you've been seeking!
Question:
- If Ood Genuine Ale decided to move to a relative price index of 95% with no change in their dollar sales, what would their Average Price Per Unit, their Total Units Sold and Unit Market Share be? Assume that the total market in dollars and units does?not change. Use the blank space below to show your work.
Required Average Price Per Unit _____________
Total Units Sold _____________
Unit Market Share _____________
Transcribed Image Text:
Excel File Edit View Insert Format Tools ●●● AutoSave or OFF A B 9. C .... Home Insert Draw Page Layout Formulas Data Calibri (Body) BTU ~ fix 138 A 2 7 A 9 10 11. 17 14 15 15 17 15 19 23 24 Paste 28 25 25 31 Lia ✓ B + X it of Households ('000's) Penetration Rate it of Households Buying Frequency (Trips or Transactions) $ Purchases / Household Unit Purchases / Household 21 22 Unit Sales ('000's) Average $/Transaction Average Price / Unit Units/Trip Sales ($'000's) Market Share (in dollars) 14 Market Share (in units) 2,000,000 48.00% 960.000 Total Beer Market 16.35 $535.20 210 $32.73 Ăˆ A™ A E Note: Cells highlighted in yellow are inputs provided from consumer research (e.g. Nielsen Homescan) If a cell is highlighted in blue, the correct formula must be entered into that cell. Inputting all of the formulas correctly will result in the correct metrics being generated in cells that currently show "0" or "#DIV/0!" $513,792,000 201,600,000 D $32.73 $2.55 12.84 . Data 16,498 Review == == 2,000,000 31.00% 620.000 Window Help Akash Market Size & Market Share Learning Exercise V1- Base Spreadsheet (1) View Tell me 7.85 $198.35 112 Bad Wolf Beer $25.27 ** $122,977,000 24% 6.792.000 3% 48% 37% 3 $25.27 $1.77 14.27 Wrap Text Merge & Centre OCT 2 Cyberman's Ale 2,000,000 10.50% 210,000 5.68 $152.83 39 Penetration Index Frequency (Trips) Index $ Purchases / Household Index Unit Purchases / Household Index 53% Average $/ Purchase Index 77% Average Price / Unit Index (Relative Price Index - RPI 710% Units / Purchase Index 111% Note: It is accumed for this ovamele that we are using "statistical" units so that the volume of each unit is the same for everchrand + Exercise I - Base Spreadsheet Ready Accessibility: Investigate $26.91 $32,094,300 8,190,000 4% Number K² - % 22% 35% 29% 19% 82% 154% 31% % 9 $26.91 $3.92 3.92 K L tv The following indices are based on comparing the metrics for a specific brand to the comparable metric for the total market. 65% 26% 31% 29% 22% 97% 135% 2% 2,000,000 12.50% 250,000 Dalek-table Draft 4.99 $157.83 46 $31.63 $39,457,500 = D Conditional Format Cell Formatting as Table Styles 11,500,000 9 M A J $31.63 $3.43 0.29 Ood Genuine Ales 2,000,000 28.30% 566.000 11.87 $242.35 109 $20.42 59% 73% 45% $137,170,100 27% 61,620,420 31% 52% 62% 3·2·E· 87% 71% Insert Delete A V F $20.42 $2.23 9.17 □ệ Q 8 Sun 2 Oct 23:32 . Format !!! Q R Share ÅP. O. ۰۵۰ Sort & Find & Filter Select ■ G . Comments Analyse Data TU V + 84% Excel File Edit View Insert Format Tools ●●● AutoSave or OFF A B 9. C .... Home Insert Draw Page Layout Formulas Data Calibri (Body) BTU ~ fix 138 A 2 7 A 9 10 11. 17 14 15 15 17 15 19 23 24 Paste 28 25 25 31 Lia ✓ B + X it of Households ('000's) Penetration Rate it of Households Buying Frequency (Trips or Transactions) $ Purchases / Household Unit Purchases / Household 21 22 Unit Sales ('000's) Average $/Transaction Average Price / Unit Units/Trip Sales ($'000's) Market Share (in dollars) 14 Market Share (in units) 2,000,000 48.00% 960.000 Total Beer Market 16.35 $535.20 210 $32.73 Ăˆ A™ A E Note: Cells highlighted in yellow are inputs provided from consumer research (e.g. Nielsen Homescan) If a cell is highlighted in blue, the correct formula must be entered into that cell. Inputting all of the formulas correctly will result in the correct metrics being generated in cells that currently show "0" or "#DIV/0!" $513,792,000 201,600,000 D $32.73 $2.55 12.84 . Data 16,498 Review == == 2,000,000 31.00% 620.000 Window Help Akash Market Size & Market Share Learning Exercise V1- Base Spreadsheet (1) View Tell me 7.85 $198.35 112 Bad Wolf Beer $25.27 ** $122,977,000 24% 6.792.000 3% 48% 37% 3 $25.27 $1.77 14.27 Wrap Text Merge & Centre OCT 2 Cyberman's Ale 2,000,000 10.50% 210,000 5.68 $152.83 39 Penetration Index Frequency (Trips) Index $ Purchases / Household Index Unit Purchases / Household Index 53% Average $/ Purchase Index 77% Average Price / Unit Index (Relative Price Index - RPI 710% Units / Purchase Index 111% Note: It is accumed for this ovamele that we are using "statistical" units so that the volume of each unit is the same for everchrand + Exercise I - Base Spreadsheet Ready Accessibility: Investigate $26.91 $32,094,300 8,190,000 4% Number K² - % 22% 35% 29% 19% 82% 154% 31% % 9 $26.91 $3.92 3.92 K L tv The following indices are based on comparing the metrics for a specific brand to the comparable metric for the total market. 65% 26% 31% 29% 22% 97% 135% 2% 2,000,000 12.50% 250,000 Dalek-table Draft 4.99 $157.83 46 $31.63 $39,457,500 = D Conditional Format Cell Formatting as Table Styles 11,500,000 9 M A J $31.63 $3.43 0.29 Ood Genuine Ales 2,000,000 28.30% 566.000 11.87 $242.35 109 $20.42 59% 73% 45% $137,170,100 27% 61,620,420 31% 52% 62% 3·2·E· 87% 71% Insert Delete A V F $20.42 $2.23 9.17 □ệ Q 8 Sun 2 Oct 23:32 . Format !!! Q R Share ÅP. O. ۰۵۰ Sort & Find & Filter Select ■ G . Comments Analyse Data TU V + 84%
Expert Answer:
Answer rating: 100% (QA)
The detailed answer for the above question is provided below Required Average Price Per Unit 5 Total ... View the full answer
Related Book For
Posted Date:
Students also viewed these economics questions
-
If autonomous expenditure increases with no change in the price level, what happens to the AE curve and the AD curve? Which curve shifts by an amount that is determined by the multiplier and why?
-
Maggie decided to move to a higher elevation for three months while training for a marathon. What is the effect of the new environment on her red blood cell production? Explain the mechanism.
-
In this question, assume all dollar units are real dollars in billions, so $150 means $150 billion. It is year 0. Argentina thinks it can find $150 of domestic investment projects with an MPK of 10%...
-
Suppose we have an automatic module on the module path named lizard-^-cricket-^-1.0.0-SNAPSHOT.jar and no Automatic-Module-Name specified. What module name should named modules use to reference it?...
-
How is the audit plan affected if the entity has a parent or subsidiary, or other entities that are related parties?
-
The following information relates to the accounts of A Vincent, who finished her first year of business as at 31 March 2013: (a) An insurance charge of 930 was incurred although only 725 was paid in...
-
Make decisions in the situations described in the Ethical Behavior Worksheet. You will not have all the background information on each situation; instead, you should make whatever assumptions you...
-
Mobile Seating Corporation manufactures seats for automobiles, vans, trucks, and boats. The company has a number of plants, including the Greenville Cover Plant, which makes seat covers. Miriam...
-
The BiHye Cycle Company has three plants that supply deluxe bicycles to three main countries of USA, Canada, and Germany. The plants' daily capacities, the countries' yearly requirements, as well as...
-
Your company is Boysenberries Company Your company manufactures two sizes of box springs: twin and double Presented below is the budget estimates for material cost & labor cost per unit and the...
-
1- On a cold night a heat pump should provide 15 kW heat to maintain the temperature of the house at 20C. If the input power of the heat pump is 4 hp, determine: a) the coefficient of performance of...
-
Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the company's strategic plan?
-
Open the most recent 10-K from EDGAR of PROCTER & GAMBLE. https://www.sec.gov/Archives/edgar/data/80424/000095015206007291/l21828ae10vk.htm This discussion board will focus on the Statement of...
-
Financial statements for Boston Corporation are presented below. Use for 17-29 Boston Corporation Comparative Balance Sheet December 31 Assets 2011 2010 Cash $ 120,000 $ 110,000 Accounts receivable...
-
Why is a business development plan so important in Long term Care facilities. What is important to think about when creating a business development plan for long term care facilities.
-
Why it is important to take insurance and taxes costs into account when determining the cost of exporting or importing dried mango to Germany?
-
Tim farms a total of 1,903.5 acres of corn and soybeans. He does not have any livestock production. He is expecting the following yields and expenses. He wants your help in calculating his breakeven...
-
Describe the general ways that the revised Form 990, applicable for tax year 2008 and beyond, is different from previous versions.
-
A local government authority owns and operates a leisure centre with numerous sporting facilities, residential accommodation, a cafeteria and a sports shop. The summer season lasts for 20 weeks...
-
A company sells and services photocopying machines. Its sales department sells the machines and consumables, including ink and paper, and its service department provides an after sales service to its...
-
The 'balanced scorecard' approach aims to provide information to management to assist strategic policy formulation and achievement. It emphasizes the need to provide the user with a set of...
-
Are the initial rates lower on a fixed-rate loan or a variable-rate loan? Why?
-
Why are mortgage payments not included in the debt limit ratio?
-
Visit the Consumer Financial Protection Bureau Web site (www.consumerfinance.gov). Based on the public information available, describe what role the bureau plays in providing consumer education,...
Study smarter with the SolutionInn App