If the company were to sell to a retailer: Vital Proteins sends an email to its internal sales staff and account managers. Due to the success of the Vital Proteins products, the email encourages sales employees to renegotiate pricing with their grocery retail partners before the new year when healthy eating trends are expected to increase. Leadership instructs sales staff to maintain a 10% return while negotiating. Which one pricing orientation is the company engaging in? 

 a. Profit-oriented 

b. Sales-oriented 

c. Competitor-oriented 

d. Customer-oriented 

Answer rating: 100% (QA)

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