Question: If two consumers, aged ( 1 5 and 5 5 ) who are male and female respectively, were exposed to an ad for age -

If two consumers, aged (15 and 55) who are male and female respectively, were exposed to an ad for age-minimizing make-up, what would be the best explanation for the way in which they interpret it?
They respond in contrasting ways to different media
They are not equally susceptible to noise
They follow different communication models
They have different frames of reference
One is not as likely as the other to provide feedback
If two consumers, aged (15 and 55) who are male and

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