Question: If you choose a flat screen TV based on all the possible characteristics ( brand reputation, screen size, warranty, stereo quality, price, etc. ) ,

If you choose a flat screen TV based on all the possible characteristics (brand reputation, screen size, warranty, stereo quality, price, etc.), you are using the ____________________.
A.
companion decision.
B.
non-compensatory decision rule
C.
compensatory decision rule.
D.
temporal factors.
E.
habitual decision making.

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