If you have been trying to pick famous e-commerce examples in the two decades since it began in 1995, it is possible that companies like Amazon, eBay, Google, Apple and Facebook will be high on the list. Today, as e-commerce reaches its third decade, there is a new company that is shaping the face of e-commerce: Uber. Uber and other companies with similar business models, such as Lyft (a Uber's-like ride service), Airbnb (rental rooms), Heal (doctor's home visits), Handy (part-time household assistants), Instacart (grocery shopping), Washio (laundry service) and BloomThat (flower delivery), are the pioneers of a modern on-demand e-commerce business model that is sweeping up billions of dollars in investment. The explosive growth and endless controversy of Uber Technologies (UBER) has made it one of the most interesting companies to emerge in the last decade. In this assignment you are going to explore the journey of successful stories of both Amazon and UBER. You need to study Amazon and UBER cases and try to answer the following question 1. Study both Amazon and Uber phenomena and write a brief paragraph showing how these two ideas started. 2. What do you think is the appeal (attractiveness) of these companies for users and providers? 3. Are there any negative consequences to the increased use of on-demand services like Uber? 4. What business model and revenue models are used by these companies 5. What is the value market for these two companies? 6. What is your opinion about these two companies? ILOS A1, A2, A3 This Assignment covers the following ILOs and it is marked as follows: Rubrics Criteria Marks Allocated 1 Knowledge and Understanding the Problems and Research aim of the assignment Problem Solving and conducting the required analysis Presenting the findings and results in a coherent manner 2 B1 and C1 3 3 D1, D3, D4 Total Marks 10