If you have not already done so$,$ please select your firm $($Small Local Firm$).$ Identify a unique product that can be sold at the firm and set marketing objectives that clearly identify what you will accomplish with the new product launch. Imagine you are the marketer$/$marketing consultant of the firm.$$

Section Number

Section Title

$1.$

Executive Summary

$2.$

Current Marketing Situation

$3.$

Strengths, Weaknesses, Opportunities, and Threat Analysis $($SWOT$)$

$4.$

Objectives and Issues

$5.$

Marketing Strategy

$6.$

Action Programs

$7.$

Controls

Focus on the decisions your selected organization would need to make to launch a new product. There may be information you need to write the marketing plan that you cannot readily find. If that is the case, please use your knowledge about marketing and best practices to make informed assumptions about the required component and provide a rationale for your assumptions.