If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent? a. brand affinity b. brand collaboration c. brand licensing d. co-branding Microsoft is interested in customers' perceptions of Windows 10, its newest PC operating system. Since the research goal is rather specific, Microsoft should conduct its own research by asking customers to complete an online questionnaire. a. primary b. qualitative c. observation d. secondary