If you pursue a career in communications, public relations, marketing, social media management, or many other specializations in the business world, you might get involved in a crisis communications situation. Crisis communications relies on the art of audience analysis. This week, read the following case study: Young, C. L., & Flowers, A. (2012).Fight viral with viral: A case study of Domino's Pizza's crisis communication strategiesLinks to an external site..Case Studies in Strategic Communication, 1, 93-106. (https://cssc.uscannenberg.org/wp-content/uploads/2013/10/v1art6.pdf)

1. How significant is it for organizations today to monitor content on social media sites, including hashtags and other signs of internal and external dialogue, and how would you communicate this to leaders within an organization?
2. How should crisis communications preparedness plans address the proliferation of social media outlets? Address your response to leaders within an organization.

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Monitoring content on social media sites including hashtags and other signs of internal and external dialogue is incredibly significant for organizations today Social media platforms serve as a vital ... View the full answer