Question: If you visit the Nike e - commerce website, customers can design their own shoes by selecting the colour of the shoe, shoelace, sole and

If you visit the Nike e

-

commerce website, customers can design their own shoes by selecting the colour of the shoe, shoelace, sole and even have their initials embroidered on the shoe. This is an example of what type of product strategy?

Question

17

options:

Niche brands

Licensed brands

Private label brands

National brands

Mass customized brands

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