Question: If you were a marketer for an ultra - premium ice cream, who would you choose as your target market and why? How might you

If you were a marketer for an ultra-premium ice cream, who would you choose as your target market and why?
How might you motivate consumers and why? In other words, discuss what motive you would focus on as a way of getting consumers to spend this amount on a pint of ice-cream.
Develop and discuss a tagline, or slogan, you would use to communicate this motivation to your target market.

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