If you were an IBM salesperson working to establish or maintain relationships with business clients, how does IBM's sponsorship of events help your selling strategy?

Multiple Choice

• It provides information about IBM's technology breakthroughs to potential customers.
• It helps potential customers become more familiar with IBM's products.
• It proves to potential clients that IBM continues to evolve as technology changes.
• It demonstrates IBM's collaborative efforts that clients can use effectively.
• All these answers help explain the importance of IBM sponsoring different kinds of events.

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