Question: If you were given a training & development mandate by a company/organization in the sports business to orient all new employee recruits to the intricacies

If you were given a training & development mandate by a company/organization in the sports business to orient all new employee recruits to the intricacies of sports marketing generally, what are the five (5) most significant tools/concepts/ideas that you should include in such a seminar? Support each selection.

HELP FOR TUTOR: the chapters covered in the class are Sports Marketing, Sports Entertainment Consumption, The Market Environment, Segmenting audiences for sports, Building a relevant brand, Product strategy, Experiential marketing, Brand communications strategy, Brand communications campaigns, Communications Channels, Sponsorship-Linked Marketing, Measuring Sports Brand Performance, Delivery of Sports Experiences. The answer should include tools/concepts/ideas from those topics.

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