II. A company called XYZ produces a product: A. The company is planning to introduce a...

 

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II. A company called XYZ produces a product: A. The company is planning to introduce a new product E. the company conducted a survey of shoppers to understand customers' buying habits and determine the share of shoppers that the new product might attract. The customer rated four existing products and proposed new product on a number of dimensions: 1) Quality, 2) Durability, 3) Value for the money, and 4) Ease of use. The results of this survey are shown in the following table: Customer 1 Product Quality Durability Value for the A B C D E (Proposed) Importance weight A B C D E (Proposed) Importance weight A B C D E (Proposed) 0.7 0.4 0.5 0.3 0.6 Importance weight 1.8 Customer 2 Product Quality Durability Value for the money 0.8 0.5 1- 2- 3- 0.6 0.45 0.55 0.3 0.7 1.8 0.9 0.45 0.5 0.75 0.4 0.7 0.5 0.4 0.35 0.75 1.8 0.4 0.75 0.4 0.6 0.9 1.5 Customer 3 Product Quality Durability Value for the 0.55 0.65 0.45 0.7 0.6 1.5 money 0.6 0.4 0.6 0.7 0.7 2.2 1.5 0.55 0.65 0.75 2.2 money 0.5 0.5 0.65 0.7 0.6 2.2 Ease of use 0.8 0.5 0.4 0.7 0.6 1.6 ▬▬▬▬▬▬▬▬ Ease of use 0.85 0.6 0.45 0.75 0.5 ▬▬▬ 1.6 0.85 0.6 0.3 0.9 0.65 Ease of use | 1.6 What is the expected market share for the new proposed product (product E)? What is the percentage of market share draw and Cannibalization from each product? What do you recommend regarding new product? II. A company called XYZ produces a product: A. The company is planning to introduce a new product E. the company conducted a survey of shoppers to understand customers' buying habits and determine the share of shoppers that the new product might attract. The customer rated four existing products and proposed new product on a number of dimensions: 1) Quality, 2) Durability, 3) Value for the money, and 4) Ease of use. The results of this survey are shown in the following table: Customer 1 Product Quality Durability Value for the A B C D E (Proposed) Importance weight A B C D E (Proposed) Importance weight A B C D E (Proposed) 0.7 0.4 0.5 0.3 0.6 Importance weight 1.8 Customer 2 Product Quality Durability Value for the money 0.8 0.5 1- 2- 3- 0.6 0.45 0.55 0.3 0.7 1.8 0.9 0.45 0.5 0.75 0.4 0.7 0.5 0.4 0.35 0.75 1.8 0.4 0.75 0.4 0.6 0.9 1.5 Customer 3 Product Quality Durability Value for the 0.55 0.65 0.45 0.7 0.6 1.5 money 0.6 0.4 0.6 0.7 0.7 2.2 1.5 0.55 0.65 0.75 2.2 money 0.5 0.5 0.65 0.7 0.6 2.2 Ease of use 0.8 0.5 0.4 0.7 0.6 1.6 ▬▬▬▬▬▬▬▬ Ease of use 0.85 0.6 0.45 0.75 0.5 ▬▬▬ 1.6 0.85 0.6 0.3 0.9 0.65 Ease of use | 1.6 What is the expected market share for the new proposed product (product E)? What is the percentage of market share draw and Cannibalization from each product? What do you recommend regarding new product?

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