II With an access code. 17) Identify the primary reason that it is important for a firm to identify the AIS improvements likely to yield the greatest return. A) because business strategy directly influences AIS, but not information technology B) because most organizations have limited resources C) because a firm never wants to waste time addressing issues that are not urgent D) because it is expensive to improve accounting information systems 18) Clemente Santiago has formed a business that sells carved gourmet coconuts. He has five employees. The most senior is Mary, who manages the carving process. Jane is the employee. She collects the coconuts. Joe takes calls from unhappy customers. Tom tos finished coconuts into the sea, sending them to the wholesaler. Annie sends letters to wholesaler extolling the virtues of the latest production run of nuts that are drifting way. Which of the following functions in the value chain is Mary performing? Inbound logistics Operations Outbound logistics Marketing and sales ervice