Question: IIme left 0 : 5 9 : 3 6 Marketers at Colgate - Palmolive have just finished up with a nationwide survey of their customers
IIme left ::
Marketers at ColgatePalmolive have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is ColgatePalmolive in at this stage?
a SWOT analysis
b Competitive analysis
c Environmental analysis
d Environmental scanning
e Reactive screening
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