Question: Ikea Case Study Read the case study from Deresky, Helen. (2018). International Management, Managing across borders and cultures, Business Model and Competitive Strategy of IKEA

Ikea Case Study

Read the case study from Deresky, Helen. (2018). International Management, Managing across borders and cultures, Business Model and Competitive Strategy of IKEA in India on pges. 347-353, from the Deresky textbook Part 3 Comprehensive Cases. Analyze the content and prepare a paper addressing the following prompts.

  1. (Analyze)What is the reasons for IKEA's delayed entry into the Indian market.
  2. Discuss the market entry strategy of IKEA for the Indian market.
  3. Identify the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market.

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