IKEA entered the United States in 1985 and China in 1998. But the company started in 1958;
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Question:
IKEA entered the United States in 1985 and China in 1998. But the company started in 1958; why did it take so long to move into the United States and China? Why do you think IKEA is not in more than 28countries today (there are almost 200 countries in the world)?
Expert Answer:
IKEA took a while to enter the United States and China due to various factors s... View the full answer
Related Book For 
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
