Ikea Vision $(2020)$

We have a passion for life at home. Our culture is built upon enthusiasm, togetherness and a $$get$-$it$-$done$$ attitude. We$$re optimists, constantly looking for new and better ways to do things, from how to design a rocking chair that fits into a flat$-$pack, to creating LED light bulbs that are affordable to everyone. Our vision is to create a better everyday life for the many people $$ for customers, but also for our co$-$workers and the people who work at our suppliers.

This vision goes beyond home furnishing. We want our business to have a positive impact on the world $$ from the communities where we source our materials, to the way our products help our customers to live a more sustainable life at home. By sharing what we do$,$ and speaking up for what we believe in$,$ we can be part of a positive change in society.

Apply the Ashridge Mission Model in evaluating Ikea$$s Vision statement.