iLearn Help - Resources O a formulating a research plan b. collecting data about competitors c. sending mail questionnaires to focus groups d. creating competitive advantage e. consolidating core competencies Question 3 Answer saved What is the purpose of marketing analytics? Points out of 10 P Flag question Select one: a. to obtain secondary data and integrate it with primary data b. to gather and integrate data ia central, accessible location c. to interpret the data obtained d. to prevent the theft of customer data e. to identify and discard outdated data Question 4 Which of the following is most likely a disadvantage of focus group interviewing? Answer saved Points of