I'm using a Harvard simulation for a new product, the bike. The simulation runs for two years
Question:
I'm using a Harvard simulation for a new product, the bike. The simulation runs for two years and is divided into eight quarters. Each quarter there are several departments (Brand Management, Pricing, Sales Channels, Advertising, Buying, Market Research) and I work as Vice President of Advertising. Note that the simulation takes place between 5 competitors.
What is required is to write specific strategic and tactical decisions in the field of advertising and the extent of their impact or not on the company's performance.
I know that you do not have details of the simulation, but I want you to help me by giving me illustrative examples of strategic decisions, I want to understand what is required.
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young