Question: I'm using a Harvard simulation for a new product, the bike. The simulation runs for two years and is divided into eight quarters. Each quarter

I'm using a Harvard simulation for a new product, the bike. The simulation runs for two years and is divided into eight quarters. Each quarter there are several departments (Brand Management, Pricing, Sales Channels, Advertising, Buying, Market Research) and I work as Vice President of Advertising. Note that the simulation takes place between 5 competitors.

What is required is to write specific strategic and tactical decisions in the field of advertising and the extent of their impact or not on the company's performance.

I know that you do not have details of the simulation, but I want you to help me by giving me illustrative examples of strategic decisions, I want to understand what is required.

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1 Strategic Decision Target Audience Identification Define the primary target audience segments for the bike product such as commuters fitness enthusiasts or outdoor adventurers Tactical Decision Allo... View full answer

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