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Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision, Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses o Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns o Promotion/Integrated Marketing Communication Advertising Strategy/Objectives o Push and Pull Media Strategy Advertising Execution