Imagine a market with two competitors. A consumer spends $$500$ in the category with $60\%$ spent in Store A$,$ and $40\%$ in Store B$.$ After Store A targets this consumer with a marketing campaign, she still spends $$500$ in the category but spends $80\%$ in Store A and $20\%$ in Store B$.$ Please fill in the blanks: After implementing a $\_\_\_\_\_\_\_\_\_\_\_\_$ strategy, Store A increased the customer$$s $\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$