Imagine that, a design brief presents the client’s requirements for a job. These may be verbal or written, simple or complex. A brief may be as basic as ‘we need a brochure that makes us appeal to 20–30-year-olds’ or ‘we need a brochure that makes us appear cool and stylish’. As a working relationship develops between a designer and a client over several jobs, a greater understanding of what key terms mean is obtained. A designer needs to interpret the brief and define what words such as ‘stylish’ and ‘cool’ mean. This ensures that both parties have shared expectations. This may involve questioning the validity of the brief’s elements. For example, a brochure might not be the best way to reach out and appeal to 20–30-year-olds, and perhaps an online campaign would be more effective?  
Explain the first stage of  design process by answering following questions:
1)Do you understand what the client is asking for?
2)Does the client understand what they are asking for?
3)Do you agree on the definition of terms?
4)Does the brief have any flaws?
5)Can you manage client expectations?

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The design process Within the design process seven steps can be identified define research ideate prototype select implement and learn Writing and rewriting a brief Clients have varying experiences of ... View the full answer