Question: Imagine that you are developing a marketing plan for a new fitness club , not a gym ! What is the Customer Lifetime Value (CLV)

Imagine that you are developing a marketing plan for a new fitness club, not a gym!

  1. What is the Customer Lifetime Value (CLV) for your target market in your campaign?
    • What is their annual spend
    • How many years will they be a customer?
    • What is your retention rate?
  2. How will you retain existing customers in your organization?
  3. How many customers do you need for your campaign to break-even based on the 1-year annual spend? (Total Marketing Expense / Annual Spend)
  4. How many customers do you need for your campaign to break-even based on the CLV? (Total Marketing Expense / CLV)

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