Imagine that you are the CEO of a shoe company. Your potential market for selling these shoes is endless. Consider how you can best tap into the diversity within your company to help you to improve your systems for marketing and selling your product. How can you attract a more diverse workforce and why might this be beneficial? Further, what are some ways that you might incorporate the diversity that you have into developing a workplace culture that values diversity?

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As the CEO of a shoe company with an extensive potential market tapping into diversity within the company is crucial for innovation marketing effectiv... View the full answer